Services

Virtual CFO services

Your business has outgrown the owner doing the finances at night. Decisions about hiring, finance, pricing and expansion now carry six- and seven-figure consequences. A full-time CFO typically costs $180,000 to $300,000 a year in salary, which puts one out of reach for most businesses turning over less than $20 million.

What we do

Ian becomes your part-time CFO. Each month you get a board-style report and a 60-minute meeting. Each quarter we run an advisory board meeting of up to 2 hours. Once a year we hold a half-day strategy workshop and review what your business is worth. Between meetings, you have up to 2 hours a month of decision support and Ian's direct mobile number.

What you receive

  • Board-style report pack with an executive summary
  • Results by department, site or segment
  • Rolling 12-month forecast of profit, balance sheet and cash
  • Lender covenant and ratio check every month
  • Annual business value review and a written strategy for the year

Questions

What's the difference between a virtual CFO and my accountant?

Your accountant prepares your tax returns, BAS, and year-end accounts. A virtual CFO uses your numbers to plan cash, profit, and growth for the months ahead. You can keep your accountant and add a virtual CFO alongside them.

Do I need Virtual CFO or Growth?

That depends on the decisions in front of you. We'll recommend one on your discovery call, and you can change plans later with 30 days' notice.

Fee

Included in the Virtual CFO plan, for a fixed monthly fee. A quarterly version costs less. We travel anywhere in Australia for your annual strategy workshop, and additional travel fees may apply depending on location.

See the Virtual CFO plan Book a free discovery call
Case study · Retail

Pellbrook Fresh Supermarkets

Fresh produce and deli shrinkage down from 6.8% to 4.5%. Smaller, more frequent orders and earlier markdowns meant less stock was thrown out.

Read the case study →

Illustrative example. The business and figures are fictional.

Sample reports

See a Virtual CFO report

These are full monthly Virtual CFO reports for fictional businesses. Look through the preview pages, then enter your email and we'll send you the full report straight away.

The KPI scorecard from the sample motel reportMotels and accommodation · Virtual CFO plan

Example Motel Co

A 32-room freehold motel with a restaurant, run through a family trust, October 2026. 18 pages, prepared in Spotlight Reporting.

Occupancy, average daily rate and RevPAR, online commissions, department results for rooms, restaurant, bar and conference, a lender covenant check, and the motel's value as a freehold going concern.

Preview pages

We'll email you a link to the PDF straight away. See our Privacy policy.

The business and all figures are fictional.

The rolling 12-month cash flow forecast from the sample café reportHospitality and food · Virtual CFO plan

Example Cafe Co

A café and catering business, October 2026. 17 pages, prepared in Spotlight Reporting.

Executive summary, action plan, KPI scorecard, food and wage costs, product margins, lender check, and a rolling 12-month cash forecast.

Preview pages

We'll email you a link to the PDF straight away. See our Privacy policy.

The business and all figures are fictional.

The KPI dashboard from the sample farm reportAgriculture · Virtual CFO plan

FirmGround Farming Demo Co

A dairy farm with beef and cropping, August 2026. 19 pages, prepared in Figured.

Executive summary with three actions, grouped KPI dashboard, tax and GST check, milk production, monthly gross margins against last year, and a lender covenant check.

Preview pages

We'll email you a link to the PDF straight away. See our Privacy policy.

The business and all figures are fictional.

Next step

Talk to us about your numbers

Book a free 30-minute discovery call. We'll look at where your business is now, where you want it to be, and whether one of our plans fits. You'll know the fixed fee before you commit to anything.

Or call Ian on 0438 802 531 · enquiries@firmgroundadvisory.com.au